Marketing teams don’t need more data - they need faster answers. But when performance metrics are buried in reports or hidden behind filters, insights don’t just slow down - they disappear.
That’s why we built the new Daily Dashboard: a central hub that brings all your most important marketing KPIs into a single, consolidated view. No more guesswork. No more jumping between screens. Just clear, instant visibility into how your campaigns and customer journeys are performing - all in one place.
One View. Every Answer.
Our goal was simple: give every user a single source of truth for how their marketing system is performing.
Whether it’s a performance review, a campaign check-in, or just a quick health check - the dashboard is now the go-to. It shows impact, not just output.
A Snapshot of System Activity
We designed the dashboard to answer two key questions:
What’s happening? And is it working?
At a glance, users can see:
How many marketing actions Ibex performs each day
How customer behaviour - like deposits - is influenced by those interventions
Whether campaigns are driving measurable lift compared to a “do nothing” control group
This makes it easier than ever to understand what the system is delivering, not just what it’s doing.
The Ibex Daily Dashboard
From Overview to Actionable Insight
At its core, the dashboard gives a high-level readout - but it also connects directly into deeper reporting layers for users who want to dig into the detail:
Delivery Diagnostics highlight whether communications and bonuses are being delivered as expected
Action Utilisation shows whether marketing actions are reaching the full contactable base
Action Impact helps identify what’s performing well, and where there’s room to improve
Together, these tools support faster decisions, clearer interventions, and better outcomes.
What’s Next: Real-Time Performance Visibility
This launch marks Phase One of our performance reporting journey - focused on structured, data-rich insights built from historic patterns.
But our team is already working on what comes next: a dedicated real-time section on this dashboard.
Real-time is where we respond instantly to customer triggers - surfacing live activity and enabling immediate awareness across marketing operations. It complements the batch view, giving users a broader spectrum of visibility: both deep strategic insight and moment-to-moment operational awareness.
With the batch dashboard now live, our focus is on delivering real-time visibility to keep you one step ahead.
